Automotive
Lamborghini USA
The Huracan Tecnica launched to the American market, shot as rollers on the streets of West Hollywood.
broadcast cuts: :15, :30, :60
minute long-form review film
national US market launch
The work
The brief was a country. Lamborghini USA, the national arm rather than a dealer group, needed the all-new Huracan Tecnica introduced to the American market with its speed, power and energy leading the story instead of its spec sheet. Influence took the car to the streets of West Hollywood and shot it the hard way: high-energy rollers, car to car, in live traffic.
One shoot fed three destinations. The campaign delivered :15, :30 and :60 broadcast cuts, a ten-minute long-form review film, and a stock-footage package cut specifically for dealer packets. That is the difference between a hero film and a campaign. The national spot, the enthusiast piece and the assets a dealer network can actually use all came off the same call sheet, which is the only reason a launch of that size fits inside one production budget.
Rolling automotive work is a logistics discipline before it is a creative one: permits per city, picture cars, lockups, a camera car, and operators who can hold a frame at speed next to a car worth more than the truck. Post finished in house, on the same pipeline every job here runs on.
The file
- Client
- Lamborghini USA
- Discipline
- Automotive
- Shot in
- West Hollywood, California
Watch it
Where the credit lives.
The automotive reel that discipline feeds, and the current showreel it opens.
Influence Automotive Reel. Supercars, dealers, and rollers from your automotive media experts, the team that shot Lamborghini's Huracan Tecnica campaign.
The World Is Watching: 2025 Showreel. Cinematic video production, branded storytelling, commercials, and large-scale event coverage produced in Phoenix, Arizona. The reel includes work with Rolls-Royce, Ferrari, Modelo, Celsius, Super Bowl LVII, M3F Music Festival, Toca Madera, TICAL, and SANDBORGHINI.
More of the record
Other names, same treatment.
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