Influence Studios
Talent crouched beside an orange Lamborghini Huracan outside a brick building in West Hollywood
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Case Studies ·

Lamborghini Huracan Tecnica.

A national-market launch campaign for Lamborghini USA, shot on the streets of West Hollywood, delivered for broadcast, digital, and the dealer network.

Produced by
Influence Studios
Client
Lamborghini USA
Published

The objective

Bring the all-new Lamborghini Huracan Tecnica to the American market. Focus on the speed, power and energy of the Tecnica.

Talent crouched beside an orange Lamborghini Huracan outside a brick building in West Hollywood
On set in West Hollywood, the Huracan Tecnica between rollers.

The solution

Influence took to the streets of West Hollywood, capturing high-energy rollers and showcasing why the Huracan Tecnica could be Lamborghini’s flagship model.

The deliverables

  • :15 / :30 / :60 spots
  • 10-minute review film
  • Stock footage for dealer packets
Start your own launch campaign

Watch the lane

Automotive is a home game.

The reel behind the campaign: supercars, dealers, and rollers from the same team that shot the Huracan Tecnica launch.

Keep reading

Next up

Your brand deserves the Lamborghini treatment.

Same crew, same cameras, same standard, whatever the badge on the hood. Tell us the goal and a producer calls back within one business day.

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