Los Angeles · Southern California
We put Lamborghini on the streets of West Hollywood.
Lamborghini USA needed the all-new Huracan Tecnica introduced to the American market. Influence took it to the streets of West Hollywood and came back with high-energy rollers cut into broadcast spots, a long-form review film, and stock footage built for the dealer network. Southern California is a regular stop for this crew, and that is the kind of day it buys.
of campaigns, LA among them
Lamborghini broadcast cuts: :15, :30, :60
minute long-form review film
road miles, Glendale to LA
The featured job
Huracan Tecnica, West Hollywood.
A US market launch for the national arm of Lamborghini, shot on public streets in the middle of the second-largest city in the country. Here is exactly what the brief was and exactly what left the building.
- Client
- Lamborghini USA, the national arm
- Objective
- Bring the all-new Huracan Tecnica to the American market
- Location
- The streets of West Hollywood, California
- Approach
- High-energy rollers, car to car, in traffic
Rollers are the part of that sentence that costs money. Car-to-car work means a camera vehicle, a picture car, a driver who can hold a line at speed, lockups where the shot needs them, and a permit from whichever of the basin’s film offices owns that particular block. It is a logistics discipline before it is a cinematography one, and it is why a supercar brand hires a crew instead of a shooter.
What was delivered
- :15 / :30 / :60 broadcast spots
- 10-minute long-form review film
- Stock footage cut for dealer packets
The automotive reel. Rollers, dealers and supercars from the department that shot the Tecnica launch, cut on the same pipeline in the same building. Ask on the call and a producer will walk you through the campaign itself.
Why it matters to an LA brief
A national arm signing off on a launch means legal, brand and dealer review all landed. The deliverable set says the rest: three broadcast durations for paid, a ten-minute long-form piece for the enthusiast audience, and stock the dealer network could keep using long after the campaign window closed. One shoot, three audiences.
The automotive lane
LA speaks fluent car. So do we.
These are the marques on our client wall. What they establish is the register: brand-side automotive work, at the standard a launch requires, from a department that shoots supercars for a living.
Beverly Hills, California
Rolls-Royce Ghost Black Badge.
Our founder shot the Ghost Black Badge in 4K around Beverly Hills, The London Hotel and BOA Steakhouse, and the film here is our own cut of it: regraded on our in-house color pipeline, published on our own channel. Rolls-Royce sits on our own list of collaborations alongside Ferrari and Maserati, and this is the register that Southern California luxury work has to hit before a brand will look at it twice.
About this film
The Beverly Hills shoot is our founder’s work from his Carisma TV days, and what you are watching is his footage in our grade, on our channel.
The full creditHow we work in LA
Glendale to LA, one team on it.
An LA shoot is won or lost on logistics. Here is how ours is staffed, so nothing on the day is a surprise.
LA is inside truck range
Los Angeles is the one major market we can reach by road: roughly six hours down the I-10. Camera, lighting and grip travel as the package we own rather than as excess baggage and a rental sheet, and the truck is on set the night before the call.
Local crew, our leads on point
No city on earth has a deeper crew pool. Additional operators, grips, electrics, PAs and a camera-car team get hired in market, and our own director, DP and producer run the day exactly as they run it at home.
Permits are per city, not per region
The city and county of Los Angeles permit through one office. West Hollywood and Beverly Hills each run their own. One producer owns the filing, the insurance certificates, the lockups, the parking and the resident notices, so you get a single phone number for the whole trip.
The cards come home to Glendale
Edit, colour, sound, motion graphics, CGI and VFX all happen inside our own building on the pipeline that delivered the Tecnica cuts. The footage never changes hands, so the finish looks like the reel you hired and not like whoever had a bay free.
Where we're based, and why it works
Influence is a Glendale, Arizona studio that has shot in Los Angeles many times, with many published LA campaigns and a truck that can be on the 10 by breakfast. The 10,000 sq ft facility, the standing sets, and the post department all live one state over, which is exactly why the LA work prices the way it does. If you want the team that took a Lamborghini launch through West Hollywood, this is where you find them.
Travel is one number, quoted on the call. A producer will tell you plainly whether the day belongs on location in Los Angeles or on our own stage, and either way the same team shoots it.
Run the other numbers
It is an hour in the air. Send us the talent.
Sky Harbor is about 1 hour from LAX and Burbank, with nonstops all day. Flying your talent and your brand lead the other direction is two seats and one night, and the day runs on a stage we own, with our own crew, our own sets and our own post department down the hall.
The volume wall is what makes that trade real. A 30x10 ft LED screen puts a real-time environment behind live talent with correct interactive lighting, so a spot that “has to” be a canyon road at golden hour gets shot in camera, in Glendale, with the sun exactly where the board says it should be. No permit, no traffic control, no weather day.
- 30x10 ft LED volume wall, the studio's own claim: the highest quality screen in Arizona
- 2,000+ sq ft cyclorama for product, automotive detail and apparel
- Sound-treated podcast suite for up to eight guests
- Seven-set portrait studio, plus standing sci-fi, bedroom and bar sets
Studio time starts at $49/hr for a single space. Full rates and live availability are on the booking page.
An alien-planet sequence shot entirely in camera on the volume wall. No green screen, no plate work, no location.
What LA briefs ask for
Four lanes, one department.
The same people who shot the Tecnica launch run all four of these at home every week. Nothing in the process changes because the call sheet has an airport on it.
Shooting in LA? Give us the dates.
Send the locations, the window and what the footage has to do. A producer calls back within one business day with a scope, a crew plan, and the travel shown as its own number rather than folded into the total.