Video production · El Mirage, Arizona
El Mirage Video Production, Grand Avenue to Copperwing
El Mirage was started in the 1930s by Mexican farmworker families who camped on the west bank of the Agua Fria, dug the canals and stayed for the first cotton crops. It chartered as a town on June 25, 1951, which puts its 75th year on the calendar in 2026, and the city is marking it with a parade and a fiesta. That founding is still the city: about 35,800 people across nine and a half square miles, close to half of them Hispanic or Latino, and a median age of 30.3 that sits well under the Arizona average. Businesses here are often selling to a customer who would rather be sold to in Spanish, and a translated caption track is not the same thing as an ad written in the language.
Why El Mirage
Local knowledge. National-grade craft.
The studio and El Mirage share a road. Grand Avenue (US-60) leaves the block at 7018 N 57th Ave and runs northwest into town, roughly twenty minutes to the Dysart Road commercial strip, and for the industrial side Northern Avenue west to Dysart puts a crew at the Copperwing gates without a freeway. Influence Studios makes commercials, brand films, social content engines and photography for that whole spread, from a counter on Grand to a 500,000 sq ft distribution building, and finishes edit, color, sound, motion graphics and CGI in house. When a project wants a stage instead of a location, the nearly 10,000 sq ft Glendale facility carries a 30x10 ft LED volume wall, a 2,000+ sq ft cyclorama, a sound-treated podcast suite and three standing sets, with single spaces from $49/hr.
Copperwing, and ten million square feet of it
Dermody Properties assembled roughly 961 acres at Northern Parkway and Dysart Road for LogistiCenter at Copperwing, with room for more than ten million sq ft of Class A warehousing, distribution, manufacturing and data storage. Buildings that size hire in the hundreds. Recruiting films, facility tours and safety and training libraries, shot PPE-ready and scheduled around shift changes so nothing on the floor stops moving.
The Grand Avenue storefronts
El Mirage's older commercial spine runs along NW Grand past the fieldstone El Mirage Motel, standing since 1937 at 12229 NW Grand Ave, and the city has an adopted downtown revitalization plan pointed at that stretch. Barbershops, taquerias, tire shops, insurance agents, dental clinics. One shoot day at the counter, a hero spot and a month of vertical cutdowns, both languages, priced for a business on this street.
A young city, and the places it gathers
Around 5,500 Dysart Unified students attend school inside the city, Dysart High sits on Dysart Road, and Gateway Park at 10100 N El Mirage Road carries the first skate plaza design built in Arizona along with an amphitheater, lit ball fields and a splash pad. Youth sports rosters, school and district films, and multi-cam coverage of Music in the Park, the Spring Faire and the Fall Harvest Festival.
Areas we shoot in El Mirage
On your street, not just in your city.
Crews work these El Mirage neighbourhoods and corridors regularly, so call sheets, parking and permits are a known quantity before the shoot day.
- the original townsite along NW Grand Avenue
- Thompson Ranch
- Rancho El Mirage
- Pueblo El Mirage and its golf course
- the Dysart Road corridor around Dysart High School
- El Mirage Road, from Gateway Park north to Bill Gentry Park
- the Northern Parkway and Copperwing industrial edge
- the Agua Fria River line on the city's eastern boundary
Locations worth building a shot around
- Gateway Park and its skate plaza, 10100 N El Mirage Road
- The 1937 fieldstone El Mirage Motel, 12229 NW Grand Avenue
- Dysart High School on Dysart Road
- Bill Gentry Park and the YMCA pool on El Mirage Road
- LogistiCenter at Copperwing, Northern Parkway and Dysart Road
- The Agua Fria River crossing on the eastern edge of town
Photography in El Mirage
Quinceañeras, team rosters and plant-floor stills
This is a young city and its photography calendar reads like one. Quinceañeras, baptisms, graduations and multi-generation family sittings are the volume here, and the five-set portrait studio twenty minutes down Grand handles them without anyone standing outside in a Glendale July: a motorized six-color seamless, a Victorian book wall and a 150 sq ft grass wall, five distinct looks inside one booking from $49/hr. The second lane is teams and rosters, for Dysart High and the youth leagues that fill Gateway Park's lit fields, shot on location with a portable strobe kit so every athlete's frame matches instead of drifting with the sun. The third is commercial: storefront, menu and product stills for the Grand Avenue businesses, headshots for the clinics and offices along Dysart Road, and industrial and equipment photography inside the Copperwing buildings. Any set can be delivered with Spanish copy laid out beside the English rather than bolted on afterwards.
Shoot on location here, or bring it to the Glendale portrait studio: five standing sets including a motorised six-colour seamless wall, a Victorian book wall and a 150 sq ft grass wall, from $49/hr.
See the portrait studio
The studio anchors it
The stage behind every El Mirage shoot.
When the location won’t cooperate (heat, light, noise), production moves to our 10,000 sq ft Glendale facility: a 30 ft LED volume wall, a 2,000+ sq ft cyclorama stage, a podcast suite, and standing sets. Every space books by the hour, online.
Good to know
El Mirage questions, answered.
Yes, and not as subtitles stapled to an English edit. The Spanish version gets its own script pass so the idiom actually lands, native-speaking voice or on-camera talent, and its own caption burn. Both cuts come out of one shoot day, which is why running two languages costs a fraction of running two campaigns. With close to half of El Mirage identifying as Hispanic or Latino, the difference between a written ad and a translated one is obvious to that audience inside about four seconds.
It scales by scope, not by postcode. A single day at your counter yields a hero spot plus fifteen to twenty vertical cutdowns, and the Glendale stage rents by the hour from $49 if a controlled room is cheaper than closing your own. Results are not theoretical: Cool Blew, a West Valley trades company, saw Facebook reach climb more than 30,600%, and Garage Door Grunts added over $1,080,000 in annual revenue inside ten months on Influence-built content.
Route coverage is a multi-cam problem this crew has solved at bigger scale, including M3F Music Festival, Super Bowl LVII activations, and 'From The Brem', which was shot city-wide in Bremerton, Washington with the mayor and the city taking part. The El Mirage-specific catch is airspace: Luke Air Force Base sits just to the south, so any drone plan gets authorization confirmed in pre-production rather than argued about on the morning. Ground coverage and a same-week recap edit are unaffected either way.
Put El Mirage on screen.
Tell us the project type, budget, and timeline. A producer calls back within one business day.